Navigate to Reports →Sales → Sales by Item.

You can use this report to:

• Identify Profitable and Unprofitable Items: determine which products are generating the most profit and which ones are not performing well. This information helps in making informed decisions about product pricing, promotion, and inventory management.
• Improve Pricing Strategies: understanding the gross margin deviations for different items allows businesses to adjust their pricing strategies accordingly. By focusing on high-margin products and optimizing pricing for low-margin items, maximize the profitability.
• Inventory Management: analyzing sales by item helps in optimizing inventory levels by identifying slow-moving or obsolete items. By focusing on items with high sales volumes and margins, you can better manage theinventory turnover and reduce carrying costs.
  

Other sales reports available for performance analysis include Sales by Customer, Sales by Location and Sales by Representative.