Navigate to Reports →Sales → Sales by Item.

You can use this report to:

• Identify Profitable and Unprofitable Items: determine which products are generating the most profit and which ones are not performing well. This information helps in making informed decisions about product pricing, promotion, and inventory management.
• Improve Pricing Strategies: understanding the gross margin deviations for different items allows businesses to adjust their pricing strategies accordingly. By focusing on high-margin products and optimizing pricing for low-margin items, maximize the profitability.
• Inventory Management: analyzing sales by item helps in optimizing inventory levels by identifying slow-moving or obsolete items. By focusing on items with high sales volumes and margins, you can better manage theinventory turnover and reduce carrying costs.